Are you looking to increase traffic to your website? Search engine optimization (SEO) is an important step when developing the content and layout of any website, and it can help your site rise to the top of search engine rankings. Learn more about the process in our white paper Increasing Website Traffic Through SEO Practices.

Snitily Carr is proud to announce our new partnership with Columbus Community Hospital—a healthcare facility serving Columbus, Nebraska, and the surrounding communities. We will be working with the organization to conduct extensive market research, develop a strategic marketing plan, and launch a full-scale marketing campaign by midyear 2010.

The agency search process was extensive for Columbus Community Hospital; the staff hadn’t worked with an agency before and wanted to be sure they chose the right marketing partner. After completing the RFP, Snitily Carr was chosen as one of three agencies to present capabilities. From there, the hospital selected us as its new agency of record.

“This is going to be a very positive working relationship for all involved,” said Mike Losee, account executive at Snitily Carr. “I’m excited about the possibilities.”

The Nebraska Department of Economic Development’s Travel & Tourism Division is kicking off a new decade with the hot-off-the-presses 2010 Nebraska Travel Guide and a face lift for www.VisitNebraska.gov, both produced by Snitily Carr.

“With the launch of our new advertising campaign, ‘Rediscover the Road Trip’, we’re excited to unveil this whole new look” said Christian Hornbaker, Travel and Tourism Division director. “The new site and the guide go hand-in-hand for travelers planning a Nebraska vacation in 2010.”

The Visit Nebraska Web site not only reflects the new “Rediscover the Road Trip” campaign, it also has lots of new features helpful for the traveler, including:

• A redesigned home page with simpler navigation and easy-to-use search capability
• A new, interactive header to help travelers choose their Nebraska adventure, watch videos and view a rotating gallery of images
• A new event finder feature, right up front, along with a calendar of events updated daily throughout the year
• A new virtual brochure rack loaded with information about attractions, events, recreation, places to stay and other destinations
• Links to the Division’s Facebook, Twitter, YouTube and iTunes pages
• In early 2010, the site will launch a BookDirect feature that will allow travelers to search for hotels and make reservations directly from the home page

The 2010 Nebraska Travel Guide is packed with 192 pages of must-do Nebraska activities. It’s got a new look this year, but many of the same highlights travelers appreciate: a special section highlighting Nebraska’s hunting and fishing opportunities (produced in tandem with the Nebraska Game & Parks Commission), two kids pages full of fun activities, an entertaining section full of wacky Nebraska facts, feature stories about the best things the state has to offer, updated helpful maps and a lodging section that makes bed and breakfasts, guest ranches and other niche lodging facilities easier to find.

For the second year in a row, the guide is printed on recycled paper.

Best of all, you can start planning your vacation without spending a dime: the Nebraska Travel Guide is free. Order yours online, flip through the pages in the online virtual guide or download it as a PDF to your home computer, at www.VisitNebraska.gov. There you can also plan road trips, learn more about the state’s lodging facilities, attractions and events, check out virtual maps and view a newly expanded photo gallery.

Snitily Carr announced today the latest addition to its creative services team — copywriter Nicole Iteffa.

In her new role, Iteffa is responsible for writing compelling, engaging copy for a variety of client marketing and advertising projects, including print, broadcast, interactive and multi-media formats.  A 1997 graduate of the University of Nebraska–Lincoln with a Bachelor of Arts in English, Iteffa brings more than a dozen years of professional experience to the position, most recently as marketing manager at National Student Loan Program.

An avid reader and fan of performing arts, Iteffa says she enjoys attending as many events at Lincoln’s Lied Center for the Performing Arts as possible and spending time with her husband and young daughter in her time away from work.

“Nicole has already proven to be a great asset to the Snitily Carr team,” said Snitily Carr President, Dave Snitily.  “We understand the value our clients place on top-quality creative talent, and Nicole has demonstrated that she can deliver excellent work on a consistent, timely basis.  It’s been a great fit in the position so far, and we’re excited about Nicole’s growth potential as well.”

Snitily Carr is a full-service advertising agency with offices in Lincoln and Omaha that is focused on achieving results for its clients by merging strategy and creativity.